As China’s largest high-end hotel operator will open 20 hotels in 2013
• 70% preparatory hotel will be located two and third tier cities
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that 2013 will be opened in China 20 new hotel. Over the past three years, Starwood doubling the number of hotels in Greater China, there are currently 120 open hotel, while more than 100 in the pipeline, which also makes China become the world after the United States Starwood’s second largest hotel market and the growth rate of the most market faster. This week in Chengdu, China to participate in the “Fortune” Global Forum Starwood President and CEO Chen Shengfu (Frits van Paasschen) said that this year an average of once every 20 days we will open a new hotel in China, 70% of the hotel will be located in two preparations, third-tier cities.
“We always put the Chinese market as a golden business opportunities,” Chen Shengfu said, “We take advantage of Starwood’s first mover advantage in China, such as the use of China’s large-scale infrastructure construction and development to expand our hotel layout, or with China become the world’s fastest growing domestic and outbound tourism market, and actively develop the Group’s loyalty program. ”
First-mover advantage can; Starwood poised to make double the number of luxury hotel
Starwood is the first to enter China’s international brand hotel, which in China’s history can be traced back to 1985 Beijing Great Wall Sheraton Hotel opening. Today, Starwood is China’s largest high-end hotel operators, the number of hotels is higher than its competitors, Marriott, Hilton and Hyatt combined. 2012, Starwood opened 25 hotels in China and signing 36 – Opening and contract number are creating a new record.
Currently, Starwood has throughout China more than 170 cities in more than one million population and still maintain a rapid growth momentum. Covering major cities in China I, the Group is committed to expanding the second and third tier cities. Starwood’s high-end hotels such as Sheraton, Westin and Le Meridien brand new second-tier cities continued to be sought after central business district. The Four Points by Sheraton (Sheraton group management) and Aloft brands in mature markets, while growing in the high-tech parks, industrial parks, University Park, as well as high-speed rail station near the early stages of urbanization in the area popular.
With the Chinese market for the luxury hotel demand continues to grow, the next few years, Starwood expects to double the number of a luxury hotel in China. W Guangzhou has just ushered in the beginning of the opening of the W brand hotel in Beijing and Shanghai opened a new hotel, and in Suzhou, Changsha, Chengdu and other places additional new members. Starwood’s luxury brands – St. Regis future siting including Beijing, Shenzhen and Sanya, and will Changsha, Chengdu, Lijiang, Clear Water Bay, Zhuhai and Nanjing gradually unveiled, and Luxury Collection will be stationed in Dalian, Hangzhou, Nanning, Xiamen, Nanjing and Suzhou.
China is Starwood’s second largest and fastest growing travel market
According to the UN World Tourism Organization (UNWTO) data, in the tourist consumption, China has surpassed Germany and the United States ranked first in the world. In 2012, China’s outbound travel expenses up to $ 102 billion. Currently, China is second only to North America, Starwood’s second largest tourist source, 2012 outside the hotel stay Group number of Chinese tourists increased by 20%. So far, China is already a Starwood hotel in Asia’s largest source of tourists, the Group is also the most rapid growth of the tourism market. Chen Shengfu said that the growing Chinese outbound travel will affect businesses across the globe last year, 95% of Starwood Hotels in China have received over the arrogant guests throughout the nearly 100 countries.
Actively opening new hotel at the same time, Starwood is also committed to developing Chinese travelers loyalty. Since 2010, the Group’s loyalty program – SPG club increased the number of active members has doubled. This year, SPG club that every 20 seconds in China registered a new member, Gold and Platinum Membership Membership Elite Member (annual stay 25 nights or more) increase of 53% over last year. On a global scale, 50% of Starwood SPG guests to club members, while in China, all hotel guests stay in 55% of SPG club members.
Starwood resort will be created to meet the market demand in China
As the tour continues to climb in China, Starwood Hotels in China is no longer just a gathering place for Western tourists, has become the first choice for Chinese guests. Currently, Chinese consumers accounted for 50% of total hotel guests. Starwood and its partners in the creation of new owners of the hotel, also increasing emphasis on China’s domestic tourism market, such as actively develop new holiday products to meet the booming Chinese demand for high-end travel. Starwood resort on Hainan Island in China resort will soon surpass the number of Hawaii. In addition, the Group also opened up new Chinese ski resort, such as the Westin and Sheraton is located in the Changbai Mountain Resort, while many urban resort vacation excursions to meet the urban population needs, including Huzhou Starwood Sheraton Hotel and the world’s largest hotel – with nearly 4,000 rooms Sheraton Macao Hotel, Cotai Central.
Starwood in China each year 10,000 new jobs to meet the demand for talent New Hotel
Starwood anticipates the new year will be 10,000 jobs to meet new demand for hotel personnel. The next five years, the number of Group employees in China will double. Starwood formation of long-term development in China brand trust, mature professional development plan as well as a full range of recruitment strategies for the Group to attract more top talent. Thanks to excellent mover advantage, we have to build on this strength of a local workforce, while its two highest-level leaders of the Asia-Pacific region – President of Asia Pacific and Greater China CEO Qian Jin Guoxiang, in the 20th century 80s joined Starwood behind the house gradually promoted to the current position. Settled in China, Starwood Hotels among many as one in 79% of the hotel general manager and senior leaders of the Executive Committee from China.